Emma McDonnell Privacy Policy

This privacy notice explains how we use your personal data, your rights, and how to contact us if you have questions or concerns.

Contact Details

Email: [email protected]

Website: www.emma-mcdonnell.com

The Personal Information We Collect and Why

We may collect and use the following types of personal information:

To deliver services, products, and updates:

- Name and contact details

- Postal address

- Payment and billing information

- Purchase and account history

- Website usage and cookies

- Marketing preferences

- Photographs, video/audio recordings

- Call recordings and meeting notes

- Compliments, complaints, or feedback

To manage accounts and guarantees:

- Registration and login details

- Payment history

- Security information

For marketing and service updates:

- Contact details and location data

- Preferences for receiving marketing

- Website and email engagement data

- Consent records

For research, archiving, or evaluation:

- Usage history

- Images, videos, or call recordings

- Consent documentation

- Information shared during voluntary feedback or testimonials

To comply with legal requirements:

- Identity and contact information

- Transaction records

For responding to queries or complaints:

- Any relevant personal details from your correspondence with us

Lawful Bases for Using Your Data

Under UK GDPR, we must have a legal reason ("lawful basis") to use your personal information. The lawful bases we rely on include:

1. Consent

You have given clear permission for us to process your data. You can withdraw your consent at any time by contacting us.

2. Contract

We need your information to fulfil a contract (e.g., providing a service you’ve signed up for).

3. Legal Obligation

We’re required by law to collect or share certain information.

4. Legitimate Interests

We may process your data if it’s necessary for our business and doesn't override your rights. Our legitimate interests include:

- Sending relevant updates about courses and support

- Sharing helpful resources, tools, and free content

- Improving our services and website (You can opt out of marketing communications at any time.)

Your Data Protection Rights

You have rights over your personal data, including:

- Right of access – to see what data we hold

- Right to rectification – to correct inaccurate information

- Right to erasure – to request your data be deleted

- Right to restrict processing – to limit how your data is used

- Right to object – to stop certain uses of your data

- Right to data portability – to move your data to another service

- Right to withdraw consent – at any time, where consent is the basis for processing

We aim to respond to all rights requests within one month.

To exercise any of your rights, email us at [email protected].

Where We Get Information

We collect personal information:

- Directly from you (e.g. when you sign up or contact us)

- Through our website or communications

- Occasionally from publicly available sources, where appropriate

How Long We Keep Information

We retain personal data only for as long as necessary for the purpose it was collected, including to comply with legal, tax, or regulatory requirements. When no longer needed, it is securely deleted.

Sharing Your Data

We only share your data:

- With trusted service providers (e.g. email platforms, payment processors)

- When legally required (e.g. tax authorities)

- If you have given consent (e.g. for testimonials or media use)

We never sell your data.

How to Complain

If you’re concerned about how we’ve handled your data, please contact us first so we can try to resolve it:

Email: [email protected]

If you’re still not satisfied, you can complain to the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk